While built around content from the namesake premium television service HBO, Max principally serves as a content hub for WarnerMedia's various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.Īccording to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. The service was launched in the United States on May 27, 2020, in Latin America and the Caribbean on June 29, 2021, and in Andorra, Spain and the Nordic countries on October 26, 2021. HBO Max is an American subscription-based video on demand service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary. Discovery)ħ3.8 million (as of December 31, 2021 ) United States, Latin America, Caribbean and parts of Europe (see full list of countries)Īndy Forssell (head of business operations)
Over the last few months, the answer has revealed itself: Sort of.Įarlier this month, AT&T announced it would offer a variant of HBO Max - one with commercials, but at a cheaper price - to some customers of its Cricket prepaid phone service for free.īut unlike DirecTV, Cricket and HBO are still AT&T properties, and it remains to be seen if the free access perk will continue once HBO becomes separated from the phone company next year.English (USA), Spanish, Swedish, Danish, Norwegian, Finnish and others When the spin-offs were announced, some wondered if AT&T would continue to offer free access to HBO Max, which has been dangled as an incentive to lure customers to various AT&T products. In a similar move, AT&T intends to divorce itself from its content arm, WarnerMedia, by spinning off that operation into a separate company, one that is intended to merge with Discovery Communications at some point net year. The streaming service normally costs $15 a month - the same as a traditional HBO subscription through most video providers, including DirecTV.ĪT&T spun DirecTV and its other video products, AT&T TV Now and AT&T U-Verse TV, into a separate company earlier this year, one that is jointly owned by AT&T and private equity firm TPG Capital. When DirecTV was an AT&T product, customers on most DirecTV plans were gifted the ability to watch HBO Max for free for up to one year. Starting this month, DirecTV has shortened the free trial for streaming service HBO Max from one year to three months for most eligible customers. (Image: WarnerMedia/AT&T/Handout, Graphic: The Desk)įresh from its spin-off from AT&T, video provider DirecTV is reducing the availability of one of its best perks.
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